Why Internet Marketing??

What a loaded question! Especially coming from an Internet Marketing blog. But before you dismiss it as shameless self promotion, have a quick read.

Like it or not, our marketing culture is becoming less and less about the big dollar media buys across large markets, and more and more about focused, precise campaigns that target only potential leads. It is because of this shift in marketing ideologies that Internet Marketing has bullied its way to the top of the proverbial marketing totem-pole.
TV, Radio and Print ad campaigns blanket large demographics while putting only limited efforts towards hitting your company's precise target market. Whereas Internet Marketing campaigns focus their marketing scope down to an extremely small scale, and for a fraction of the price of other marketing tactics. It may seem like I'm starting to paint a picture that depicts Internet Marketing as the second coming (Tis' the season), but that's not the case. Radio, TV and Print ads are still very relevant and without them, it would be difficult if not impossible to build a recognizable brand.. BUT, what I AM saying is that those mediums no longer hold the clout they used to, the fall of the so-called marketing "kings" has begun, and it is due to the accessibility and affordability of Internet Marketing.

Lets look at a couple numbers, for comparison sake.

The Toronto Star circulates 450,000 copies per day hitting a demographic of both males and females between 17-70. The Star Charges anywhere from $500 to $1500 to advertise in their paper.
Ad Views per Dollars Spent Ratio: 450/$1.00

Now, lets compare that to what we can achieve online. 2AM Marketing is currently running a targeted Facebook ad campaign that (by client's request) has been focused to appear only on Facebook pages of males between the ages of 18 and 30. This ad is yielding 535,000 impressions (appearances on Facebook pages) per week with a weekly cost of $30.00...
Ad Views per Dollars Spent Ratio: 17,833/$1.00

How would you rather spend your dollar?

Not only do the numbers lean towards the Facebook advertisement, but the numbers are also similar with advertisements on deployed on Google, Yahoo!, MSN and many other online venues. Whether it be organic ranking or PPC ads, online advertising has left conventional marketing in its dust.

Internet Marketing is becoming such a power that it is now hard to ignore, but the beauty of it all is that contrary to marketing mediums of the past, Internet Marketing is cost effective, easy to use and can be focused directly on your target market. These are qualities that we can all embrace.


Alex Arnold
Founder,
2AM Marketing
2AMCanada@gmail.com